Meesho, an Indian social e-commerce platform, has emerged as a prominent player in the online marketplace, particularly in the reseller space. Founded in 2015 by Vidit Aatrey and Sanjeev Barnwal, Meesho connects resellers with a wide array of products, enabling them to sell through social media platforms like Facebook, WhatsApp, and Instagram. With over 26 million resellers, Meesho has made significant strides in democratizing e-commerce and providing a platform for entrepreneurs with minimal investment.
What is Meesho?
Meesho is a reseller marketplace in India that connects manufacturers and wholesalers with resellers who sell products through social media platforms. Established by IIT Delhi graduates Vidit Aatrey and Sanjeev Barnwal, Meesho has grown rapidly, boasting around 2.6 crore resellers. The platform allows anyone to start a business without upfront investment, facilitating a unique social commerce model.
How to Sell on Meesho
1. Registering as a Seller
To start selling on Meesho, follow these steps:
- Visit the Meesho Supplier Portal: Go to Meesho Supplier Portal.
- Create an Account: Enter your mobile number, email address, and other required details. Verify your number with an OTP.
- Submit Required Documents: Provide your GSTIN number and bank account details.
- Complete the Registration: Fill in additional business information and agree to the terms and conditions to finalize your account setup.
2. Listing Products
Once your account is set up, you can start listing products:
- Single Catalogue Upload:
- Go to the Supplier Panel, select “Catalogue upload,” and choose “Add a Single Catalogue.”
- Select the appropriate category and upload high-quality images.
- Fill out the product details and submit the catalogue.
- Bulk Catalogue Upload:
- Choose “Add new catalogue in bulk” in the Supplier Panel.
- Download and fill out the provided Excel template.
- Upload the completed template through the Supplier Panel.
3. Receiving Orders
Promote your products through social media channels. Pricing your products competitively is crucial; Meesho offers a price recommendation tool to help with this. Eligible products can benefit from the Next-Day Dispatch (NDD) program, which increases visibility and customer interest.
4. Delivering Products
Meesho handles logistics through its network of partners. You need to package the product, print the shipping label from the Supplier Panel, and hand the package over to Meesho’s logistics partner.
5. Payment Process
Payments for orders, including Cash on Delivery (COD), are transferred to your bank account 15 days after delivery. Check the Meesho Supplier Panel for payment details.
Why Sell on Meesho?
1. Wide Range of Products
Meesho offers millions of products across various categories, providing ample opportunities for resellers to find and promote the right items.
2. Low Commission Rates
Meesho is known for its low commission rates, often charging 0% commission on many products. There are no fixed fees or hidden costs, making it a cost-effective platform for sellers.
3. User-Friendly App
The Meesho app is straightforward to use, with an easy catalogue listing process and prompt payment transfers.
4. Selling Hubs vs. Selling Destinations
Meesho’s diverse platform options allow suppliers to expand their reach and offer competitive prices.
5. Benefits for Sellers
- No Significant Investment Required: Ideal for homemakers and small business owners.
- Affordable Delivery and Prompt Payment: Meesho handles logistics and ensures timely payments.
- Stable Competitive Environment: Offers a less volatile market for new and small businesses.
Meesho’s Business Model
Meesho operates on a B2B and B2C model. Manufacturers and wholesalers list their products on Meesho, which are then sold by resellers. Resellers, often from smaller towns with limited internet access, promote these products through social media. This model benefits resellers by allowing them to add a profit margin to the listed price and build a reliable income source.
B2B Aspect: Manufacturers sell to resellers, who then sell to end customers.
B2C Aspect: Customers can purchase directly from Meesho’s marketplace.
Categories Sold on Meesho
Meesho offers a broad range of categories:
- Fashion: Ethnic wear, Western fashion, men’s clothing, kids’ clothing, footwear, jewelry, and accessories.
- Home & Kitchen: Upholstery, decorative items, kitchen tools, crockery, etc.
- Electronics: Grooming products, smartwatches, phone accessories, home appliances.
- Beauty and Health: Makeup, perfumes, hair care, sanitizers, and more.
Tips for Success on Meesho
1. Catalog Listing: Maintain a robust catalogue with multiple products. Around 5-6 catalogues can significantly boost your chances of receiving orders.
2. Pricing: Use Meesho’s price recommendation tool to set competitive prices. Ensure your pricing reflects market trends and customer expectations.
3. Market Trends: Stay updated with market trends and consumer demands to keep your product offerings relevant.
4. Next-Day Dispatch: Enroll in the NDD program to enhance product visibility and customer satisfaction.
Meesho Seller Pricing and Commission
Meesho charges 0% commission on many products, making it one of the most seller-friendly platforms. Payments are settled 15 days post-delivery, including COD orders. The commission and GST details are transparently available on the Meesho Supplier Panel.
Conclusion
Meesho offers a promising platform for both new and experienced sellers. With a straightforward registration process, minimal costs, and extensive product categories, it’s a valuable addition to any e-commerce seller’s portfolio. By following the outlined steps and leveraging the platform’s features, you can successfully navigate the world of social e-commerce and grow your business with Meesho.